THE POWER OF MUSIC ON THE HUMAN MIND & BODY

Marketing is a tough job and it's only getting tougher. Every day, brands face increasing amounts of competition in the battle for consumers' attention spans. The proliferation of content is staggering; last year, Google alone received about 4 million search queries every minute of every day, according to ACI.

In the midst of this exploding landscape, there's one thing that has remained remarkably consistent — the universal appeal and power of music. Music is a powerful way of connecting with those around us, and that makes it a powerful tool for brands. Consider the following:

MAKE IT TO BUSHMILLS

Twice a month, Bushmills Whisky partnered with Studio 7 to co-produce a series of intimate acoustic gatherings are held in a secret home in Cape Town, bringing top artists and iconic musicians face-to-face with
some of their biggest fans.

Within weeks, word about these experiences slowly made its way around the country, and online conversations asked; Where is it? How do you get invited?
Soon the waiting lists were full as fans hussled to book their up close
and personal encunter with their favourite artist or band.

Only way to get a seat, was to grab a bottle of your favourite Irish Whisky, Bushmills, because only thats slip could get you a front row seat.